Black men get a bad rap from many social groups (including our own). As men of good character, we it made our personal mission to applause great men doing King Sh*t. The Be Like KINGS (BLK) Brand makes it a point to pay homage to real kings being socially responsible and making an impact where they are. Our kings aren't just celebrities, athletes or entertainers, but those on the everyday grind: entrepreneurs, fathers, husbands, coaches and other community game changers. Everything we do has narrative shifting intentions. The brand was designed as an innovative imprint catering to the culture that is socially influenced by a creative mesh of sports, entertainment and street wear fashion. The ultimate goal is to create a trending image of black men and boys free of all stereotypes and stigmas.